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Entrepreneurial Cognition
by Dean A. Shepherd, Holger Patzelt · Business
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287 pages
2018
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About this book
This book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope i...
Key Insights
- The Cognitive Mechanism of Opportunity: Understand how successful entrepreneurs process information differently to identify and evaluate high-potential ventures.
- Psychological Resilience and Heuristics: An analysis of the mental frameworks and decision-making shortcuts used to navigate extreme uncertainty and high-stakes risk.
- Action-Oriented Cognition: How the interplay between personal motivation and external stimuli triggers the transition from abstract thought to entrepreneurial action.
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